A global credit platform built on discipline
Yusr is an international fintech group delivering accessible, technology-driven financial solutions across high-growth markets. We don’t build abstract financial layers — we build products used daily by people and businesses.
Yusr (يُسْر) means “ease” in Arabic: simple, clear and transparent financial services built around the customer.
Global ambition. Local excellence.
Yusr operates as a multi-market credit platform, combining proven local execution with scalable international deployment.
- Establish strong, profitable local operations
- Develop proprietary technology and risk capabilities
- Scale products across new markets and geographies
Where we operate
UAE — Yusr
Embedded finance for everyday needs, in partnership with Deem.
Yusr Pay
Flexible payments for essential services, including healthcare, education, and automotive.
Yusr Rent
Lease-to-own mobility, built directly into the dealership experience.
Yusr Capital
Flexible financing for SMEs on digital platforms, including e-commerce, retail, and service marketplaces.
Kazakhstan — Jet Finance*
A lender operating in Kazakhstan since 2018.
Visit Jet Finance
jetfin.kz
* Jet Finance, Kazakhstan. Data as of 31 December 2025.
Proprietary risk scoring for data-scarce markets
Designed for real-world, high-frequency lending in underserved markets, where traditional scoring fails.
- AI-driven credit decisioning
- Alternative and behavioural data
- Real-time portfolio monitoring
- Dynamic risk-based pricing
* Jet Finance, Kazakhstan. Data as of 31 December 2025.
We win through execution,
not positioning
Scoring & underwriting
Proprietary credit scoring and AI models for precise risk assessment.
Collections excellence
Data-driven recovery systems that keep portfolio quality strong.
Access to capital
Proven ability to raise funding across market cycles.
Regulatory relationships
Strong engagement that enables market access and long-term stability.
Technology & innovation
Modern infrastructure that supports automation and scalable growth.
How we manage credit
Disciplined credit execution: take risk with discipline, price it accurately, manage and collect better, and fund efficiently.
Take disciplined credit risk
Price it accurately
Manage and collect better than others
Fund efficiently
Superior profit per unit of risk
Responsible lending, transparent reporting
We expand access to financing for people and SMEs that traditional banks underserve, and report openly on our environmental, social and governance performance. Jet Finance received the KASE award for high standards of transparency and disclosure.
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