Dubai, United Arab Emirates – 30 September 2026 – Azamat Seitbekov, Founder and CEO of Yusr, will join the speaker line-up at BIT'26 – Banking Innovation & Technology Summit, hosted by Khaleej Times Events and co-presented by WeValue, taking place on 6 October 2026 in Dubai.
BIT brings together leaders from banks, fintechs, regulators and investors across the region. This year's theme is “Reimagining Financial Services in a New Global Order: Capital, Currency & AI-Driven Intelligent Growth.”
Azamat will join a fireside chat titled “Trust Is the New Competitive Advantage”, moderated by Rohit Arora, Founder & CEO of Biz2Credit.
As AI makes intelligence abundant, many of the things financial services have traditionally competed on – products, pricing and increasingly even technology and user experience – are becoming easier to replicate. The session explores what remains difficult to copy: customer trust.
What does it take for a financial institution to build a relationship where the customer genuinely believes “they have my back”? The conversation will look at how trust is earned through better customer outcomes, how AI can help scale trusted relationships rather than replace them, and how banks and fintechs can work together to extend trust into new customer journeys.
“Products, pricing and even technology are becoming easy to replicate. Trust isn't. It's earned through better customer outcomes, especially when people rely on you for essentials like healthcare, education or their car. At Yusr, we see AI as a way to scale trusted relationships, not replace them.”
— Azamat Seitbekov, Founder & CEO, Yusr
Yusr also joins BIT'26 as an Associate Partner, reflecting the company's commitment to the UAE financial ecosystem following its 2026 strategic partnership with Deem Finance.
If you are attending BIT'26, we would be glad to meet you in Dubai. Use the Get in touch form to arrange a meeting with our team.
