Ethics & conduct

Ease is built on trust

Yusr means ease in Arabic. Customers, partners and colleagues should find it easy to trust us, so the rules we hold ourselves to are public. Approved 22 October 2026 by Azamat Seitbekov, Sole Director.

Values

Five values every employee works by

From section 3 of the Code. They apply in Almaty and Dubai alike, from the first day of work.

01

Respect and Empathy

We value the opinion and contribution of every team member. Respectful and attentive treatment of colleagues, customers, and partners is mandatory, as we believe that success is achieved through cooperation and mutual understanding.

02

Openness and Trust

We build a culture of honest dialogue and the free exchange of opinions. We encourage constructive feedback and open discussion of difficult issues, guaranteeing that there will be no censure for reporting problems or mistakes.

03

Innovation and Flexibility

We encourage a drive for new ideas, a willingness to change, and adaptability to market conditions. We seek new ways to solve problems and are not afraid to experiment.

04

Continuous Development

We support the pursuit of professional growth and the continuous updating of knowledge. Acknowledging mistakes and analyzing lessons learned is a necessary stage of improvement.

05

Results Orientation

We are focused on achieving set goals and take responsibility for our actions and their consequences. True success is possible only through compliance with ethical standards and results that bring long-term benefit to our customers and society.

Speak up

Seen something wrong? Tell us.

Every report is kept confidential and reviewed promptly and impartially. Retaliation against anyone who reports in good faith is prohibited and carries liability.

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