Dubai, UAE — March 5, 2025. Yusr has entered into a strategic partnership with Deem, one of the UAE's most prominent consumer finance platforms, to deploy embedded lending products across Deem's digital ecosystem.
The collaboration will bring Yusr's Buy Now, Pay Later (Yusr Pay) and lease-to-own (Yusr Rent) offerings directly into Deem's customer journeys — enabling millions of UAE consumers to access flexible, transparent financing at the point of need.
"Yusr's approach to embedded finance is exactly what the UAE market has been waiting for," said a Deem spokesperson. "Their technology and underwriting precision are a strong match for our scale and customer base."
The rollout is expected to begin in Q2 2025 across automotive and essential-services categories, with additional verticals to follow throughout the year.
