Deem Finance and Yusr Announce Strategic Partnership to Advance Embedded Finance and BNPL Solutions in the UAE

Dubai, United Arab Emirates – 14th May, 2026<\/strong> – Deem Finance today announced the signing of a strategic partnership agreement with Yusr, a regulated fintech with an established track record in Kazakhstan, as Yusr expands its operations into the United Arab Emirates.<\/p>

The partnership marks another step in Deem’s broader strategy to collaborate with credible fintech innovators to build scalable, customer-centric and compliant financial propositions for the UAE market.<\/p>

Yusr provides embedded financial solutions to businesses and their customers, including Buy Now, Pay Later options, initially focused on the automotive sector.<\/p>

Chris Taylor, CEO of Deem:<\/em> “This partnership reflects our belief that innovation and regulation are strongest when they work together. We are pleased to partner with Yusr as they enter the UAE market.”<\/p>

Azamat Seitbekov, Founder and CEO at Yusr:<\/em> “We built Yusr on a simple conviction: financing should work where life works. Partnering with Deem gives us the regulatory foundation and market credibility to grow responsibly.”<\/p>

About Deem Finance<\/strong>
Deem Finance, regulated by the Central Bank of the UAE, is a purpose-driven financial services company. www.deem.io<\/a><\/p>

About Yusr<\/strong>
Yusr is a regulated fintech developing embedded financial solutions backed by Jet Finance, listed on the Kazakhstan Stock Exchange with a Fitch-assigned credit rating.<\/p>

↓ Download full press release (PDF)<\/a><\/p>