Dubai, UAE — October 8, 2024. Yusr today launched Yusr Pay, a Buy Now, Pay Later service designed specifically for essential-services spending in the UAE market — including automotive repair, healthcare, education, and home-services categories.
Unlike conventional BNPL products that focus on retail, Yusr Pay targets high-frequency, necessity-driven purchases where flexible financing removes real friction from consumers' lives. The product integrates directly into merchant checkout flows via APIs, enabling instant approvals powered by Yusr's proprietary risk engine.
The launch marks Yusr's formal entry into the UAE embedded-finance market and lays the foundation for additional products — Yusr Rent and Yusr Cash Advance — launching across 2025.
