Responsible financing is at the core of our business.
Our customers – small entrepreneurs, self-employed and individuals – use credit to grow their businesses, acquire vehicles and build a more secure future. We believe credit creates real value only when it strengthens our customers’ financial resilience rather than overburdening them.
Built into every stage of the customer journey
That is why client protection is built into every stage of the customer journey – from product design and marketing to credit assessment, servicing and collections. We lend prudently and assess each customer’s ability to repay to prevent over-indebtedness, disclose prices and terms clearly and transparently, treat every customer fairly and respectfully, safeguard customer data, and make sure every customer can be heard through accessible feedback and complaint channels.
Our approach is guided by the Cerise+SPTF Client Protection Standards and international best practice in responsible finance. We regularly assess our practices against these standards, including through social audits, and use the results to keep improving.
SPI5 ALINUS Social Audit
In 2025, Jet Finance* underwent an SPI5 ALINUS Social Audit, performed by MFR. The audit was a broad review of its policies and practices against the Universal Standards for Social and Environmental Performance Management. It recognised the strength of Jet Finance’s approach to client protection (81% of indicators fully met) and responsible HR (69%).
We apply the same client protection and responsible finance principles across all Yusr companies.
* Jet Finance, Kazakhstan. The assessment reflects Jet Finance’s operations in Kazakhstan in 2025 and does not cover Yusr’s operations in the UAE.
Reports and policies
Our ESG reports, the Sustainability Policy and the signed Code of Ethics. All files are PDF.
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